Product · 30 October 2026 · 1 min read
Which Customers Did You Lose Without Noticing? Resolve Was Built to Answer That
Most companies know which customers cancelled. Fewer know why, and almost none noticed the warning signs while there was still time.
The signs were there: an email that went unanswered, a complaint that went round twice, an invoice dispute sitting in someone's inbox. They were spread across email, WhatsApp, CRM and ticketing tools, and nobody was looking across all of them at once.
Resolve is the product we are building to do exactly that. It brings customer messages together, classifies them, and answers three questions: which customers need attention today, why, and what the team should do next.
The test we want to run with you
Give us 90 days of your customer email history. A week later, we return a one-page report showing which customers you lost in that window, and which of them Resolve would have flagged before they left.
It is your data and your numbers, so you can judge the value for yourself.
How Resolve is built
- It connects to the tools you already use, starting with email, and learns from your own historical support data, so it reflects how your business actually talks to its customers.
- It runs on your infrastructure rather than ours. One part reaches outside: the language model that does the analysis is called through an external API.
- You set the rules: the classification categories, the urgency levels, who gets escalations, and how much the system may do on its own versus asking a person first.
Where it stands
Resolve is in development. The first version is built around three steps: connect, understand and act.
We are looking for a small number of companies to run pilots with us, starting with HMOs, insurance and B2B fintech.
If your team handles a lot of customer messages and you want to know what it is missing, request a pilot at makkaninnovation.com/contact.